Lulu Lemon and Reitmans Brand Personality

If Lulu Lemon and Reitmans were people, I imagine their personalities to be as follows:

Lulu Lemon is an athletic woman, between the ages of 20 and 25. She enjoys running, yoga and pilates. She takes pride in her body and mind. She works hard at her job as a motivational speaker during the week. On weekends she likes to spend time with her closest girlfriends. They aren’t party girls, they rather prefer nights in with a couple of bottles of wine and talking about the latest trends in marketing and business. Lulu Lemon is interested in guys, but doesn’t want to search for the “right” one. She believes that he will eventually find her through fate. She is not a member of any organized religion. She prefers self-reflection about a higher power and its effect on her life. In her free time Lulu Lemon enjoys watching movies and munching on homemade granola.

Reitmans is a busy woman between the ages of 35 and 40. She has a family with three young children; two girls and a boy. She works at a dentist’s office as a receptionist during the day, but always makes sure to be home in time to meet the kids after school. She is very dedicated to her children and husband. She helps the kids with their homework and always drives them to their respective after-school activities. She’s a “soccer mom” type, making sure that all of her children’s friends have a safe way home after activities. If they don’t have a ride or their ride hasn’t shown up on time, she always waits with the kid or drives them home. She encourages open communication with her children and it seems to be working so far. Reitmans’ family is her number one priority and will remain that way for the rest of her life.

It wouldn’t surprise me if Reitmans raised Lulu Lemon. It would make for a wonderful relationship between mother and daughter.

Cheers